A new book explores how the launch and expansion of the metaverse could be a valuable business opportunity.
The Problem
In October 2021, Facebook rebranded itself as Meta Platforms, reflecting its desire as a company to evolve past its reputation as a social media company into an all-encompassing and integrated environment that links a company’s products, services, and features and advances internet communications into a more extensive and more seamless technological future—the metaverse.
A more seamless technological future creates opportunities for innovation. The internet is set to change, especially when web3—the planned third generation of the World Wide Web—is implemented. This means new infrastructure, new modes of communication, new opportunities for consumer sales, new interfaces, and startup possibilities.
Futurist and Chief Metaverse Officier Cathy Hackl offers her experience and perspective on opportunities in the future of the internet in her new book Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era.
Possible Solutions
The future of the metaverse isn’t a sure thing. As The Telegraph’s book review notes, Hackl’s thesis depends on the fact that the metaverse is going to happen, that virtual reality connectivity is going to become a defining part of life for the younger generations, and that Meta’s widespread tech layoffs don’t slow down or impede its vision.
Hackl, who is positioning herself as a defining voice in the future of the metaverse, is confident in her book though, proclaiming that “without a doubt, the Metaverse is your future” and that there is an opportunity to be found for those who want to cease it.
“In this book, you’ll find a wealth of information on issues such as what is the metaverse, what it means for your brand, organization, or company, how to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing, and artificial intelligence, how to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing, who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer, and finally, how to protect the metaverse and action steps you can take towards the future,” says the publisher.
Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era was published on January 17, 2022, by Bloomsbury Business.
