Genius Network founder Joe Polish offers networking advice through one simple question—What’s In It For Them?
- While networking is generally focused around how an individual can use the people around him to advance his own agenda, Polish asks readers to consider another angle—asking how the reader can help his network.
- Through helping others within the network, Polish suggests that the reader will be able to achieve his goals more quickly.
- Polish argues that the secret to effectively networking and building one’s network is authenticity.
Why it’s news
There are plenty of advice books guiding readers on how to appear to be the right person, but Polish encourages his readers to seek authenticity as they build relationships.
The secret to avoiding simply transactional relationships, Polish has discovered, is asking how you can benefit your network, rather than your network benefiting you.
Polish expounds on Dale Carnagie’s advice and encourages his readers to “win the right friends and influence the right people.”
In addition to seeking how best to help others, Polish encourages true character development, which he claims will result in better results than empty, transactional relationships with your network.
Polish initially struggled with addiction and the effects of trauma that resulted in leading a disconnected life. After getting sober, Polish worked to develop real rapport with those around him and grew from a carpet cleaner to “the most connected person on the planet” through his work on the Genius Network.
Currently, Polish is a sought after public speaker and has his own advanced network of business leaders and billionaires.
What’s in It for Them? was published by Hay House Business on November 1, 2022.