It would be easy to dismiss the Hype House as just a passing fad with little to offer. Older generations might look at it and see a bunch of young people doing silly things, but younger people see much more than that. For most teens, this gathering of TikTok’s top social media influencers is a huge source of entertainment.
The Hype House account has almost 20 million followers and more than 640 million likes, making it one of the most popular accounts on TikTok. That doesn’t even cover the accounts for the individuals residing there, which can have millions of followers apiece. People share their posts far and wide to a global audience. These young influencers don’t just create content on their own—they work together to make videos that resonate with younger people. It’s a pattern many other influencers follow, one that demonstrates how important collaboration is.
Read on to learn more about the Hype House, its members, and how the group leverages collaboration to reach millions of people around the world.
What is the Hype House?
The Hype House bills itself as a collective of content creators, but it’s also a real location. When people reference it, they’re talking about an actual house. So, where is the Hype House located? Those who live there reside in a large mansion in Los Angeles. Here, the backers of the house invite notable, young influencers to not only promote the group but their own brands as well.
While it might seem like all fun and games, The New York Times reports: “The house does have strict rules, however. Creators can have friends over, but it is not a party house. If you break something, you have 15 days to replace it. And if you want to be a part of the group, you need to churn out content daily.” Those who don’t follow these standards have plenty of other influencers desiring their place in the group, as it results in social media stardom.
A Brief History of the House
The Hype House started in December of 2017. Most of the funds to get it off the ground came from three influencers: Chase Hudson, Thomas Petrou, and Daisy Keech. Keech would later leave the group several months after its founding due to disputes over who received credit for launching it. Though the group has had some drama among the influencers at the mansion, it has remained popular among Gen Z audiences.
In April 2021, Netflix announced a new reality show that would center on the behind-the-scenes antics at the house. While many suspected the same fun, light-hearted attitude from the influencers, the series shows another side to fame. During one Netflix episode, member Thomas Petrou explains the changes that come with celebrity status. He comments, “We were like a family . . . it was so much fun just creating content every day, and now times have changed.” Overall, the Netflix reality series provides an inside look at the ups and downs associated with stardom.
Hype House Members
The membership has changed over time, but it has generally featured around 20 influencers. The following are just some of the people who have been Hype House members at some point during its relatively short existence.
- Chase Hudson (Lil Huddy)
- Thomas Petrou
- Charli D’Amelio
- Dixie D’Amelio
- Nick Austin
- Calvin Goldby
- Daisy Keech
- Addison Rae
- Tony Lopez
- Jack Wright
- James Wright
- Alex Warren
- Mia Hayward
- Nate Wyatt
- Ryland Storms
- Patrick Huston
- Sienna Mae Gomez
- Ondreaz Lopez
- Kouvr Annon
- Larri Merrit
- Nikita Dragun
- Avani Gregg
- Hootie Hurley
7 Takeaways to Apply to Your Content
On the surface, the TikTok account may look like a bunch of teens doing ridiculous dances and stunts. Indeed, they do seem to have a lot of fun. However, that’s not to say that there isn’t much to learn from their success. As TikToker Josh Sadowski, who has over 4.5 million followers, tells The New York Times, “TikTok has brought a younger group of creators. That energy is kind of pushing on a lot of older creators.” In short, young creators and entrepreneurs can learn a lot from these influencers as they seek to carve out a niche for themselves and gain followers in a highly competitive environment. Take a look at the lessons below.
1. Stay Up-to-Date With Trends
In a sense, younger people set the tone for the rest of the world. If you’ve ever heard of the stereotype of older people just not “getting it,” there’s some truth to that. Someone from the Baby Boomer generation may see a bunch of kids dancing and think it looks foolish. On the other hand, young people understand the appeal of trends and jump at the chance to copy them because they’re entertaining and fun.
It’s not uncommon for Gen Alpha, Gen Z, and millennials to get together with their friends and mimic what they see on social media. The Hype House encapsulates this idea, bringing each content creator together to produce new trends and popular videos. Most of our current trends come from people between the ages of 16 and 20. With that said, the group looks to set the bar for everyone else to follow.
2. Become Tech-Savvy
The same generation has a different outlook on technology than their older counterparts. Millennials and younger have primarily grown up in the age of internet technology. As a consequence, their understanding of technology comes more naturally. When you look at those living in the house, you’re watching people who were born with tech at their fingertips. This full-scale immersion into the world of technology allows them to understand it better, which helps them create entertaining content that people want to watch.
While Gen Xers and Baby Boomers can use smartphones, younger people, especially those in the Gen Z age range, have never known what life is like without them. Should it come as any surprise that their use of smartphones, messaging apps, content creation platforms like Instagram, and the internet acts almost like an extension of their arms? As the influencers work together, they make good use of this technology in ways that older generations wouldn’t think of. That’s how they have gained such a large audience.
3. Use Collaboration to Your Advantage
Why get so many people together into one place like the Hype House does? They’ve learned that through collaboration, they each become a better content creator. Hype House residents use their collaboration skills to drive each other to improve and get more famous. They work together because they believe doing so will get better results than if they focused on their individual work. People in the group believe that together they are stronger.
Think about times when you banded together with friends and colleagues to create something. Chances are, there were disagreements, but you likely had incredible brainstorming sessions that resulted in breakthroughs. This happens because people tend to build off each other. They set the bar higher, making others work harder to jump over it. The main takeaway is that when people collaborate, everybody benefits.
4. Don’t Be Afraid to Go Against the Grain
While it might be tempting to play it safe, the heights of success are almost unlimited if you take risks. The house breaks the mold of what many would consider traditional content creation. Their content appears more spontaneous, like something their audience would do. It’s a far cry from traditional entertainment, where scripted and highly rehearsed content was king. At first glance, the type of content those in the house create may appear chaotic and messy, but there’s a method to the madness. They’ve become more successful than if they had followed traditional rules.
These influencers have carved out a special niche for themselves. They essentially found a blue ocean—an area where they alone could reside and create their unique videos. When you inhabit a blue ocean, you’re left with a large audience and few competitors. The results practically speak for themselves as the Hype House gains tens of millions of followers and racks up hundreds of millions of views. For them, going against the grain has paid off. They’ve become social media stars.
5. Follow Your Passion
When viewing the content from this famous TikTok account, it quickly becomes clear that the creators love what they do. It isn’t just about doing silly things. To them, they’re passionate about creating something that their fans enjoy. As long as they follow that passion, they likely feel as if they’re making someone’s day a little brighter.
It’s easy to imagine people telling them that such an idea won’t amount to anything. As mentioned before, it’s nothing like the type of content older audiences consume. However, people in the Hype House believe in themselves and what they do. When you have confidence that following your passion will make a difference, you also have confidence that you can overcome any obstacles in your way.
6. Connect With Others Who Have Similar Interests
While we’ve already covered the importance of collaboration, who you collaborate with can be extremely important. If you don’t have the same goals and values, getting together with random people won’t produce anything good. When collaborating and creating something new, find those who share your passion.
The reality show house is full of people who share the same desire to create viral content. They’re passionate about the same things, which makes working together that much easier. When you have a similar goal and vision in mind, it’s easier to join your skills for a common purpose.
Passionate people will do everything they can to find success and think of innovative ways to achieve their goals. There’s little need to motivate and push them since they already have that inner drive for greatness. As long as you surround yourself with similarly passionate individuals, like in a mastermind group, you’ll get closer to reaching your full potential every day.
7. Understand a Little Personality Goes a Long Way
Another part of the Hype House that brings so many views to their TikTok account is how much personality shines through in their content. These influencers are basically like stars among fans. Each video shows off their unique personalities, to the point where individual content creators staying there have their separate TikTok accounts, each with millions of followers.
As you follow your passion, don’t be afraid to show your own personality in your work. By showcasing your character, you show off some vulnerability. You provide something unique that no one else can offer. It’s truly a one-of-a-kind item that others can only hope to copy. In a world where so much content feels boring and redundant, your personality can provide the extra spice to attract people from all over. When you combine that with the personalities of many others in your group, you’ll then have something extraordinary.
How to Build Your Own Collaboration Group
The Hype House didn’t just form out of thin air. It took a purposeful effort and a great social media strategy to gather so many different people and bring them under one roof. As you prepare to follow your passion, you’ll find it easier if you surround yourself with others you can collaborate with.
Here’s how you can build a collaboration group of your own:
- Figure out what you love to do.
- Determine your goals. Are you looking for a lot of views? Do you want to start a small business?
- Show others what you want to be involved in.
- Find those who share a similar passion.
- Brainstorm ways you can help each other.
Finding like-minded individuals helps you shore up your plans and make progress in reaching your goals. As a collaborative group, you’ll be unstoppable. You might have different goals than this account, such as wanting to become a popular YouTube influencer or to launch a brand on Instagram, but you’ll find that the same amount of success could be within reach.
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