Marketing and Sales

marketing concepts
Marketing and Sales

5 Marketing Fails and the Marketing Concepts to Learn from Them

The right marketing concepts can do wonders for a company. Just think about the 1984 Super Bowl ad from Apple.…

by Colin Baker
how to tell a story
Public Speaking

How to Tell a Story That Attracts an Audience of Listeners

As stated by Dr. Howard Gardner, a research professor at the Harvard Graduate School of Education, “Stories constitute the single…

by Hannah L. Miller
strategic vs tactical planning
Executives

Strategic vs Tactical Planning: The Difference Matters

At a business meeting, management has set an ambitious goal of new sales to hit by the end of the…

by Colin Baker
StoryBrand Leaders.com
Marketing and Sales

StoryBrand Increases the Effectiveness of Your Marketing

What is the best marketing campaign of all time? More than likely, your answer isn’t going to reference a pop-up…

by Dave Touhill
purple cow Leaders.com
Business

How to Wow Your Customers with a Purple Cow

How do companies thrive when their market is dominated by a leading authority or oversaturated with competitors? Many business owners…

by Dave Touhill
what is kickstarter
Entrepreneurs

How Does Kickstarter Work?

Many people starting a business don’t have the funding needed to launch. For example, without a great credit history, most…

by Hannah L. Miller
marketing funnels
Marketing and Sales

The Ultimate Guide to Building a Marketing Funnel

According to CRM software company Salesforce, 79 percent of leads fail to convert into sales. The business explains missed opportunities…

by Dave Touhill
Business growth
Marketing and Sales

Business Growth Relies on This Strategy of Excellence

Scaling is vital for business growth. Yet, paired with poor cash flow management, it is also the top reason businesses…

by Hannah L. Miller
marketing flywheel
Marketing and Sales

10X Your Business Growth with a Marketing Flywheel

Imagine the outrage that would happen if Jeff Bezos announced he was discontinuing Amazon Prime. It would cause an instant…

by Dr. Josh Axe
How to write a proposal
Entrepreneurs

How to Write a Proposal: Get Your Clients to Say “Yes”

What is a Proposal? Proposals provide the foundation for trust between business owners and their clients. Those who excel at…

by Dave Touhill
Leadership

Start with Why: A Powerful Way to Lead with Purpose

What motivates people to act? Whether it’s a purchase decision or the ability to inspire a group of employees to…

by Hannah L. Miller
The focus and scale method
Executives

How to Scale a Business: The Focus and Scale Method

According to the Startup Genome, 90 percent of internet startups fail. When analyzing the leading indicator of what causes business…

by Hannah L. Miller