Marketing and Sales

StoryBrand Leaders.com
Marketing and Sales

StoryBrand Increases the Effectiveness of Your Marketing

What is the best marketing campaign of all time? More than likely, your answer isn’t going to reference a pop-up…

by Dave Touhill
purple cow Leaders.com
Business

How to Wow Your Customers with a Purple Cow

How do companies thrive when their market is dominated by a leading authority or oversaturated with competitors? Many business owners…

by Dave Touhill
what is kickstarter
Entrepreneurs

How Does Kickstarter Work?

Many people starting a business don’t have the funding needed to launch. For example, without a great credit history, most…

by Hannah L. Miller
marketing funnels
Marketing and Sales

The Ultimate Guide to Building a Marketing Funnel

According to CRM software company Salesforce, 79 percent of leads fail to convert into sales. The business explains missed opportunities…

by Dave Touhill
Business growth
Marketing and Sales

Business Growth Relies on This Strategy of Excellence

Scaling is vital for business growth. Yet, paired with poor cash flow management, it is also the top reason businesses…

by Hannah L. Miller
marketing flywheel
Marketing and Sales

10X Your Business Growth with a Marketing Flywheel

Imagine the outrage that would happen if Jeff Bezos announced he was discontinuing Amazon Prime. It would cause an instant…

by Dr. Josh Axe
How to write a proposal
Entrepreneurs

How to Write a Proposal: Get Your Clients to Say “Yes”

What is a Proposal? Proposals provide the foundation for trust between business owners and their clients. Those who excel at…

by Dave Touhill
Leadership

Start with Why: A Powerful Way to Lead with Purpose

What motivates people to act? Whether it’s a purchase decision or the ability to inspire a group of employees to…

by Hannah L. Miller
The focus and scale method
Executives

How to Scale a Business: The Focus and Scale Method

According to the Startup Genome, 90 percent of internet startups fail. When analyzing the leading indicator of what causes business…

by Hannah L. Miller
business-plan
Entrepreneurs

Business Plan Outline for Entrepreneurs

Businesses and their employees need a strong foundation. When building an organization, everyone involved needs a guiding blueprint for success:…

by Dave Touhill
Company Culture

How to Write a Mission Statement

A mission statement is a company’s clear, concise explanation of its goals, purpose, and beliefs. Despite the importance of a…

by Dave Touhill
brand strategy
Marketing and Sales

YETI Brand Strategy Turned Coolers into Billions

Today, the YETI® brand is a well-known name with a valuation of $1.7 billion dollars. But in 2006, there was…

by Dave Touhill